is the ron burgundy podcast over
A very special episode discussing the difficulties of bullying with a 10 year old girl. Why did you want to sell to iHeart? Subscribe to our daily newsletter! The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Sometimes these restructures are a little bit fake. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Theyre just insecure. Washington state rescue mission sues over hiring restrictions, says Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. We have a whole newsletter for podcasters. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. I fell in love with this medium 10 years ago. A podcast from The Verge about big ideas and other problems. Join America's favorite . I just need answers.. This is obvious at this point. Do you convert people to Apple Podcast or to Spotify? That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. And the other is really edgy, innovative audio drama. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Ill answer it this way. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. I look at the companies that have the targeting capabilities. YouTube is a good example of this. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia All of our attention is on audio now because of podcasting. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. It has brought in underrepresented creators like nothing else weve done. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. What is your framework for making decisions? iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. We all are. You became the CEO of a formal division thats responsible for podcasts. With podcasts, youre talking about promo codes at the ends of the ads, right? Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. The Ron Burgundy Podcast - Listen on Play Podcast Thats an insanely large but insanely accurate number. Thats where the VC money went. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Anderson .Paak agrees to do the podcast. We try to organize them into slates that have EPs and producers on top of them. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Is that something you think about as targeting? Im proud of the numbers. The Ron Burgundy Podcast - Podcast Addict Carolina Barlow: Co-Host, Writer, and Producer. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. We tend to think and work sequentially. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Thats loosely how its orgd out. How do you make sure they sustain? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Its not mutually exclusive, first of all. I also think theres a new thrust in influencer marketing. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. People are stupid enough to complain about the ads. This is what they do really well. Theres a sigh of relief from the YouTube people somewhere. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Are you doing that? This is very unique. So we launched a company together. Best Ron Burgundy Podcasts (2023) - player.fm We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Episodes. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Carolina Barlow's Podcast Credits & Interviews | Podchaser Hollywood is a difficult, complicated industry, its nothing new to say that. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with That is some real Silicon Valley stuff. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. But Ill talk you through why. Whats the structure below you to make all this work? You should start one. Exorcising some demons in Rons man cave. The Ron Burgundy Podcast - podcasts.google.com Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. First of all, search engine optimization, period, is a version of what youre talking about. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Theyre all looking for internships. 246 episodes totalling 170 hours, 51 minutes. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Malcolm Gladwell has an existing slate of shows. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. You always do if youre running a startup. The standard Facebook line is, Okay, youre going to find your customer. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Most of them are like, Facebook wont give us the time of day. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. I think most podcasters are bad at marketing. CPMs are going up and the quality of the online ad marketplace is going down. Weve talked with Ashley a lot about this. I feel like its still a thriving business. It kind of never went away, but now were back to this again. The Ron Burgundy Podcast Is Launching on iHeartRadio! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. There has never been a moment in the company that we were sidelined or deprioritized. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Inside iHeartMedia, its an audio company. That definitely helps, so we jumped in. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Everything, I promise you, is simpler than you think. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Season Three of "The Ron Burgundy Podcast" Is Finally Here! I dont have it candidly on a P&L anywhere. Thats important, because I think they want to do the right thing by the medium. Introducing: The Ron Burgundy Podcast Season 5 It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Our job was really simple. UK News Published: Mar 1, 2023. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. I will test anything. The Ron Burgundy Podcast - Podcasts-Online.org Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. What is the audio drama today? Like you said, yes, targeting is getting harder for digital social media platforms. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Stuff You Should Know is usually up in the 40s. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Its called Hot Pod, written by our very own Ariel Shapiro. In the tech world, this is a common situation. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The counterexample there is obviously Joe Rogan at Spotify. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb In some part, because of what Apples moves are, but its getting harder. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. I will say one more thing. But that has been their promise for years, and it might still be their promise. All episodes of The Ron Burgundy Podcast - Chartable Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Its a lighthearted nightmare in here, weirdos! Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Theres this adage for anybody that has worked in video. Thats right. All of us do this, including myself. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Crypto company Gemini is having some trouble with fraud. In fact, it was always there, but now it has exploded. We all get it by now, painfully. I just get a little bit defensive or protective about the other 3,000 shows. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Sometimes they just shuffle it to create change. Are you feeling the pinch of the ad downturn? The fifth season brings canned laughter and an audience . Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Google Podcasts - The Ron Burgundy Podcast It was a packed house and a great time. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. It has been a pitfall of digital media from day one. The last thing Id say is more of a human thing. I want to come to exclusives and to consolidation. Theyre mine. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find How do you account for that? Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. One of these cards literally says, What is your org chart? That is my whole brand. Yes. Youve never bought downloads to run game ads? I talk to a lot of digital media CEOs and digital media types. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Its never been any different from day one, and it has made all the difference. You got it. Well, we have over $100 million a year in broadcast radio marketing. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Do you even talk to them, or are you just like, Screw it, take my RSS feed? If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I just dont see it fixing anything thats broken. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. I think marketers in this moment are actually not turning down in advertising as much as youd expect. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. We are a mass-reach medium. There is a product lead; Uta Knablein is our chief product officer. iHeart does a lot of new things. The third thing they let us do was have a sales team. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Or, the negative reason, theyre covering up bad work. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Its because of the venture capital money. I think its high attentiveness at scale with partners that weve been able to maintain so far. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. So of course I asked Conal about that and lots more. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. The Ron Burgundy Podcast | Podcast on Spotify Its clearly not as regulated as radio. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. iHeartMedia came along and offered us two or three things specifically. Wonder Media Network's Award-Winning Women's History Podcast "Womanica Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. You brought up SEO. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Everybody in this room has worked damn hard for the last 20 years to get to this point. The culture is not preserved; the nimbleness is not preserved. It comprises broadcast radio, live events, and a few other things. Thats the only difference so far. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. We tend to think we have to do things sequentially. I dont know. 2023 Big Money Players and iHeartPodcasts. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. The Ron Burgundy Podcast on Amazon Music Or this will be a business in and of itself, and thats fine too. Its incredibly collaborative. You just saw it happen. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Dr Travis Taylor Iq,
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A very special episode discussing the difficulties of bullying with a 10 year old girl. Why did you want to sell to iHeart? Subscribe to our daily newsletter! The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! Sometimes these restructures are a little bit fake. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Theyre just insecure. Washington state rescue mission sues over hiring restrictions, says Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. We have a whole newsletter for podcasters. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. I fell in love with this medium 10 years ago. A podcast from The Verge about big ideas and other problems. Join America's favorite . I just need answers.. This is obvious at this point. Do you convert people to Apple Podcast or to Spotify? That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. And the other is really edgy, innovative audio drama. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Ill answer it this way. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. I look at the companies that have the targeting capabilities. YouTube is a good example of this. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia All of our attention is on audio now because of podcasting. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. It has brought in underrepresented creators like nothing else weve done. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. What is your framework for making decisions? iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. We all are. You became the CEO of a formal division thats responsible for podcasts. With podcasts, youre talking about promo codes at the ends of the ads, right? Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. The Ron Burgundy Podcast - Listen on Play Podcast Thats an insanely large but insanely accurate number. Thats where the VC money went. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Anderson .Paak agrees to do the podcast. We try to organize them into slates that have EPs and producers on top of them. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Is that something you think about as targeting? Im proud of the numbers. The Ron Burgundy Podcast - Podcast Addict Carolina Barlow: Co-Host, Writer, and Producer. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. We tend to think and work sequentially. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Thats loosely how its orgd out. How do you make sure they sustain? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Its not mutually exclusive, first of all. I also think theres a new thrust in influencer marketing. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. People are stupid enough to complain about the ads. This is what they do really well. Theres a sigh of relief from the YouTube people somewhere. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Are you doing that? This is very unique. So we launched a company together. Best Ron Burgundy Podcasts (2023) - player.fm We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Episodes. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Carolina Barlow's Podcast Credits & Interviews | Podchaser Hollywood is a difficult, complicated industry, its nothing new to say that. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with That is some real Silicon Valley stuff. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. But Ill talk you through why. Whats the structure below you to make all this work? You should start one. Exorcising some demons in Rons man cave. The Ron Burgundy Podcast - podcasts.google.com Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. First of all, search engine optimization, period, is a version of what youre talking about. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Theyre all looking for internships. 246 episodes totalling 170 hours, 51 minutes. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Malcolm Gladwell has an existing slate of shows. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. You always do if youre running a startup. The standard Facebook line is, Okay, youre going to find your customer. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. Most of them are like, Facebook wont give us the time of day. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. I think most podcasters are bad at marketing. CPMs are going up and the quality of the online ad marketplace is going down. Weve talked with Ashley a lot about this. I feel like its still a thriving business. It kind of never went away, but now were back to this again. The Ron Burgundy Podcast Is Launching on iHeartRadio! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. There has never been a moment in the company that we were sidelined or deprioritized. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Inside iHeartMedia, its an audio company. That definitely helps, so we jumped in. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Everything, I promise you, is simpler than you think. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Season Three of "The Ron Burgundy Podcast" Is Finally Here! I dont have it candidly on a P&L anywhere. Thats important, because I think they want to do the right thing by the medium. Introducing: The Ron Burgundy Podcast Season 5 It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Our job was really simple. UK News Published: Mar 1, 2023. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. I will test anything. The Ron Burgundy Podcast - Podcasts-Online.org Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. What is the audio drama today? Like you said, yes, targeting is getting harder for digital social media platforms. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Stuff You Should Know is usually up in the 40s. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Its called Hot Pod, written by our very own Ariel Shapiro. In the tech world, this is a common situation. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The counterexample there is obviously Joe Rogan at Spotify. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb In some part, because of what Apples moves are, but its getting harder. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. I will say one more thing. But that has been their promise for years, and it might still be their promise. All episodes of The Ron Burgundy Podcast - Chartable Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Its a lighthearted nightmare in here, weirdos! Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Theres this adage for anybody that has worked in video. Thats right. All of us do this, including myself. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Crypto company Gemini is having some trouble with fraud. In fact, it was always there, but now it has exploded. We all get it by now, painfully. I just get a little bit defensive or protective about the other 3,000 shows. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. Sometimes they just shuffle it to create change. Are you feeling the pinch of the ad downturn? The fifth season brings canned laughter and an audience . Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Google Podcasts - The Ron Burgundy Podcast It was a packed house and a great time. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. It has been a pitfall of digital media from day one. The last thing Id say is more of a human thing. I want to come to exclusives and to consolidation. Theyre mine. Montgomery Co. police seize 250 fentanyl pills in traffic stop, find How do you account for that? Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. One of these cards literally says, What is your org chart? That is my whole brand. Yes. Youve never bought downloads to run game ads? I talk to a lot of digital media CEOs and digital media types. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Its never been any different from day one, and it has made all the difference. You got it. Well, we have over $100 million a year in broadcast radio marketing. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Do you even talk to them, or are you just like, Screw it, take my RSS feed? If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I just dont see it fixing anything thats broken. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. I think marketers in this moment are actually not turning down in advertising as much as youd expect. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. We are a mass-reach medium. There is a product lead; Uta Knablein is our chief product officer. iHeart does a lot of new things. The third thing they let us do was have a sales team. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Or, the negative reason, theyre covering up bad work. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Its because of the venture capital money. I think its high attentiveness at scale with partners that weve been able to maintain so far. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. So of course I asked Conal about that and lots more. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. The Ron Burgundy Podcast | Podcast on Spotify Its clearly not as regulated as radio. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. iHeartMedia came along and offered us two or three things specifically. Wonder Media Network's Award-Winning Women's History Podcast "Womanica Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. You brought up SEO. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Everybody in this room has worked damn hard for the last 20 years to get to this point. The culture is not preserved; the nimbleness is not preserved. It comprises broadcast radio, live events, and a few other things. Thats the only difference so far. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. We tend to think we have to do things sequentially. I dont know. 2023 Big Money Players and iHeartPodcasts. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. The Ron Burgundy Podcast on Amazon Music Or this will be a business in and of itself, and thats fine too. Its incredibly collaborative. You just saw it happen. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording.
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